End-to-end e-commerce for a personalised gifts brand

Stars Allure is a made-to-order ecommerce experience that lets customers create an astronomically accurate map of the night sky for a meaningful place and moment. A custom-built configurator generates the artwork live, while payment, order processing, production and fulfilment operate through one connected system.

A product created by the customer

Stars Allure sells personalised star-map prints showing the night sky as it appeared over a chosen location on a specific date.

Every order is unique. The final product does not exist until the customer enters their details, selects a design and creates it in the browser. That made the project more than a conventional ecommerce build: it required a reliable system capable of generating accurate, production-ready artwork for every individual order.

The build

At the centre of the storefront is a custom-built star-map generator. Using the customer’s selected location and date, the engine calculates and renders the corresponding star field rather than placing a decorative pattern over a standard template.

Customers can see their map update live as they adjust the style, colours, text, framing and other personalisation options. The experience is designed to make a technically complex product feel simple and intuitive to create.

Once the order is placed, payment is processed and the complete order including the generated artwork and personalisation data is sent directly into a custom CRM. Automated fulfilment workflows then route it through production, dispatch and delivery.

Product information, supporting pages and editorial content are managed through a headless CMS, allowing the storefront to remain fast while giving the brand full control over its catalogue and content.

Built around accuracy and trust

The greatest challenge was ensuring that the preview was not merely an approximation of the finished product.

The same generation engine powers both the live customer preview and the final production artwork. This means the map the customer designs is the map that is sent to print, preserving the selected star field, layout, wording and visual choices throughout the order process.

The result

The result is a fully connected custom-product storefront where the customer creates the artwork themselves and every stage after checkout, payment, artwork generation, order management, production, dispatch and tracking can happen without repetitive manual handling.

What appears to the customer as a simple personalised print is supported by a custom astronomical rendering engine, a live product configurator and an automated made-to-order fulfilment system.