Journal

Notes on the work, the craft and what we're thinking about.

We build custom software for a living and we'll still tell you to buy off-the-shelf — sometimes. Here's the honest version of the decision.

We productised the SEO audit we run on client engagements and made it free. Enter a URL, get the full report in minutes — no call required.

Off-the-shelf CRMs price by the seat and assume one business. We run nineteen brands. Here's why we built our own engine — and what it handles now.