About
A small studio that builds, ships and runs its own software.
AS Tech Sol is a UK software studio. We design and build web platforms — e-commerce stores, CRMs, content systems and business tools — and we operate our own portfolio of brands on the very same stack we offer clients. That difference matters: everything we recommend has been proven in production, running real orders, real content and real customers, not just delivered and walked away from.
How we got here
We started by building for ourselves. Off-the-shelf tools priced per seat and assumed one business — we run many. So we built our own engine: a CRM and commerce platform that now manages 19 brands, 900+ products and 40+ production sites from one screen. That platform became the studio's foundation, and it's the same stack every client project ships on.
How we work
Small team, senior people, direct communication — you talk to the people doing the work, not an account layer. We design in tight loops, build in stages you can see, and every engagement ends with a documented handover: guidelines, components and a content system your team can actually run.
Why it matters
Agencies hand over and walk away. Operators stay to run what they built — and that changes what gets built. Everything we recommend has survived contact with real orders, real content and real customers on our own platform first.
40+
Production sites
19
Brands on the platform
900+
Products managed
100%
Built in-house
How we think
What we stand for
Operators, not just builders
We run what we build. Every system is designed for the person who has to live with it — because usually that's us.
Strong opinions
We're hired for judgement, not just hands. We'll tell you what we think.
Built to ship
Beautiful is the baseline; shipped and working is the bar.
Outcome-led
We measure success by what the work does, not how it looks in a case study.
Work with us
We take on a few projects at a time. If you've got something to prove, let's talk.